Capturing the attention of customers is quite a challenge since the competition is huge. However, the target audience can also change from year to year, so promoting and advertising your business is a must. While TV commercials, Facebook and other social ads are quite popular, you really shouldn't forget about the idea of using feather banners flags. They are innovative and dynamic tools that are versatile, creative, eye-catching and appealing. They are known under different names like flutter flags, blade and swooper flags and the name comes from their cheap which resembles a bird's feather.
Uses
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| source: squaresigns.com |
The truth is that feather banners flags are attention-grabbing tools, perfect for being used as business advertising tool. But the truth is that these tools can also be used for advertising businesses, event organisers, organisations and a range of other things. The main reason for their common use is that these promotional advertising tools take up little space which makes them perfect for being used in different locations and areas. In other words, they can be used and installed in front of stores, indoor malls, trade shows, urban city areas, etc. The best thing of all is that they are a good value for the money. They are extremely affordable advertising solutions everyone can afford which explains their common use. Speaking of uses, they are mainly used for:
Street-Side Advertisement
This way of advertisement is popular and good because it can reach everyone and anybody. Allowing it to be designed in the manner you want and with the colours you want, these dancing-by-the-wind swooper flags can help everyone know you and your business without having to pay weekly or monthly fees for social media and TV advertisements. Whether you are a restaurant, cafe, retail store, etc., strategically placing a flag like this outside your establishment can attract the attention of current and potential clients. In the end, it's all in the advertising, so make sure to use bold graphics, vibrant colours, and catchy messaging to reach as many customers as possible.
Event Signage
Whether talking about festivals, trade shows, sports events, corporate gatherings or some events of different kinds, this is the perfect opportunity to add a feather flag as a branding strategy. Whether used to guide attendees, to mark the event entrance or to highlight something, these flags are the perfect and most cost-effective tool that can help you advertise your business and reach as many people as possible.
Material
The truth is that synthetic materials like polyester are perfect for the purpose. This material is highly durable and resistant to the elements. Whether exposed to sun, rain, wind or snow, flags made from this material can withstand anything. The only thing you should take into account though is the material's thickness and weight. The thicker the material, the heavier the flag, however, even if choosing an extremely thick one, the flag will still be lightweight because of the material's nature.
The material itself doesn't wrinkle, and it's resistant to wear and tear which makes it the perfect option for being used both indoors and outdoors.
Speaking of material, generally speaking, you can choose between knitted polyester, woven polyester and fully sewn polyester where each of them has its own characteristics. Generally, the knitted one is considered the lightest in weight and is perfect for being used both indoors and outdoors. Being light in weight makes it perfect for being used in calm and moderate environments. Its light weight allows it to fly in a slight breeze.
The woven polyester flags are thicker and heavy-duty models which see a more durable and long-lasting solution. They are also highly resistant to UV rays, making them the perfect option for being used under different weather conditions.
The fully sewn options of flags are the best ones so far as their design is sewn instead of being printed like on the rest of the models. This gives the flags a more prestigious look, making them more luxury-looking.
How to Improve Its Longevity?
To maximise the flag's life (regardless of its material type) you should take it down during some severe weather warning conditions. If you notice that bad weather is coming or you hear something about this on the news, it would be better to take the flag and the flagpole indoors until the bad weather passes. In case your flag is a bit older and you notice some signs of tear on the seams, it would be better if you repair it right away to avoid more severe tears. Preventing things from becoming bigger is crucial because once the damage makes it to the flags inside, it would be impossible to repair it. Instead, you will need to invest in a new one.
In order to keep its colours bright and the material clean, it's recommended to take it down from time to time and wash it by hand in a mild water soapy solution. Once washed, let it air dry.
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